How To Target More People Through Your Facebook Page
Boosted posts help you to reach more people on Facebook and Instagram. People will see your boosted posts in their news feeds. The goal is to get more people to interact with your brand by liking, sharing, commenting, calling, dropping their details, visiting your website or installing your apps.
You can also boost your post through Facebook Business Manager. Click here to learn how to create a page through a business manager
How to Boost a Post From Your Page on Facebook
Step 1: Find the post you want to target
Go to your Page and find the post you’d like to boost and click on Boost Post.
Step 2: Target your audience
You can target people who like your Page, people who like your Page and their friends, a default audience, or create a new audience. If you create a new audience, you can select the location, age, gender, and interests of people you want to reach with your ad. You’ll notice there is an option to further edit your selected audience, but you can only change the location.
If you’d like to adjust more than just the location, you should click on Create a New Audience.
Step 3: Select your budget
The maximum amount you’d like to spend on boosting the post for the entire duration of the promotion. When you select your budget, you’ll see the estimated number of people you can reach for that amount. The estimation factors in both your budget and the parameters you’ve set for your target audience.
Step 4: Choose the ad duration
How long you’d like to boost the post? You can choose from the default 1, 7, or 14 days, or choose your own promotion end date.
Step 5: Payment method
This will default to the payment method of the person boosting the post. You can choose to edit the payment method before boosting the post if you have multiple payment methods.
Step 6: Preview Your Ad
Preview your ad and how it appears in News Feed across desktop and mobile. When you’re ready, click Boost.