Running an advertising campaign on Facebook has helped many businesses to penetrate many market segments, generate leads, acquire and engage new custo...
5 Skills in Becoming an Effective Social Media Manager
The job role social media manager is among the new jobs that were created along with the explosion of new media. Sometimes it is a confusing job descr...
How Search Enables People to Create a Unique Path to Purchase
These days, no two consumer journeys are exactly alike In fact, even within the same category or item, journeys differ radically. Some look like rolli...
Email Marketing: Getting Started With The Basics
Using email to connect with your existing and prospective customers doesn’t require any hard and fast rules. The process is not cumbersome once youâ...
5 Reasons Why You Need Email Marketing To Reach Your Customers and Drive Your Business Forward
Email marketing has been proven as an effective way of reaching out to your established and prospective customers. It is a simple and fast medium for ...
Are You Having Problems With Facebook Ads Payments? Read This
Sometimes running an ad on Facebook can be very daunting when the ads are not achieving the desired purpose. One of those problems is the payment issu...
Domains of Digital Marketing
Last two weeks someone called me, he wanted to hire our firm to promote his business. So I asked him what exactly does he want us to do for him. He sa...
How People Interact With Paid Content on Facebook
Below are the four ways that Facebook measures how people interact with paid content from ads. 1. Ad quality panel Facebook prompts users for feedback...
Optimizing Consumer Experience With User Value
Facebook optimizes the experience for consumers because showing them high quality, relevant ads make them more willing to engage with advertisers in t...
Budget Pacing, Standard Delivery, Accelerated Delivery – How Facebook and Instagram Shows Your Ad To People Throughout The Day
Budget Pacing Facebook shows your ad to valuable people throughout your campaign lifetime rather than exhaust your budget within a few hours. This is ...