By now everyone has removed the tinsels from their doorposts and pushed aside the Christmas trees as businesses have fully resumed operations for the new year. However, there is one conversation that never gets old and that is “Is SEO Important For Small Business”?
Small businesses with websites oftentimes rely on web traffics to generate leads that will lead to sales. Here’s the stat you may not be aware of, more than eighty-eight per cent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. What does this tell you? Writing content without using SEO to drive rankings will frustrate your business goals.
If you own an ailing website, you’ve probably had sleepless nights contemplating on what to do with the sick child in your hand. For all your efforts, the child might be terminally ill. Here are some of the questions you should ask yourself before you actually give up on the site.
1. Why is my site not ranking?
No one writes contents again out of guesswork or intuition, thanks to Search Engine Optimization which refers to strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.
SEO helps prospective clients or web visitors to find your content relevant and helpful. If your site is not ranking, you need to invest more in your SEO efforts and this includes taking a hard look at your site structure and its accessibility. You will also need to do basic SEO research, i.e researching for relevant keywords that are associated with your niche and writing on them.
2. Is this business completely finished if I neglect SEO
Nigerians have made jokes about the phrases finish, complete, and completely finished. To one conversant with this differentiation, these phrases are wide apart in meaning. Knowing the difference will have a major impact on knowing what you’re in for if you neglect SEO. If your website is finished, it might be a problem that can be solved by building links, generating quality backlinks from an authority site, more aggressive push and other SEO major twerks.
If your website is completely finished then it might have to do with something SEO cannot solve alone. Maybe it needs bigger funding or an experienced team. If you can’t afford any of the aforementioned, just apply the lethal injection and hold the requiem and move on. You have to be solid sure. And this is not a judgement to make based on emotions.
3. SEO helps in brand awareness
Whether you’re running an e-commerce site or a blog, there’s this excitement that you get when your products appear on the top of Search engine Result Page (SERP). This is your SEO effort manifesting before your eyes and giving your brand that needed awareness. But for this to happen, you have to stick to writing articles with relevant keywords gotten from your SEO research. Your contents have to be well optimized and lastly, it has to be free of plagiarism.
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