Lead generation is a term you’ll frequently hear if you’re in the sales and marketing world. In a simple definition, leads are people that have indicated an interest in your products or services or people that might indicate interest when they get to know about your products or services. Leads generation is the process involved in getting such people.
For every thriving business, leads generation is an indispensable strategy for the sales and marketing team.
Digital marketing has made it possible to reach the same number of audience with a lower budget compared to offline marketing.
For businesses that have lead generation as an integral part of their business strategy, online lead generation should be given a serious thought.
We will explore some insights about online lead generation
1. Ability To Customize Your Audience
Digital Marketing helps you to generate leads based on the audience you want to engage with. It helps you to filter your leads based on age, income, location, gender, educational background, behaviours and interests. With these features, you can create different ads for different audience segments. For example, if you’re into fashion, you can create different ads for customers between ages 25-45, and another for ages 50-65. The different audience segments will see the ads that are relevant to them at the same time.
2. Generate Leads Beyond Your Physical Geo-location
If you wish to reach a wider audience, and generate leads beyond your physical geo-location in the global marketplace, digital marketing makes it easy for almost any business to think beyond borders when seeking new leads. Let’s say you run a salon and sell beauty products, and your well-refined expertise have helped you to stand out and attract an awesome customer base around your locality.
You might want to think about reaching out for more of those customers, this time across various borders. Digital marketing gives you easy and instant access to a global marketplace – and this makes expanding your business to other geo-locations an attractive possibility.
First, you need to learn about the target market in each area you’re considering, and find out how best to reach them.
3. Retarget Your Leads
Advertising plays a crucial role in getting people interested and driving leads to your site, but what happens in a situation whereby the visitor isn’t ready to buy at that instance, or probably even get distracted before completing a purchase?
Over 80% of visitors that visit various sites online leave without buying anything immediately, some even get lost forever and never come back unless you can bring them back.
This is where retargeting comes into play, it helps you target and converts those leads after they have left your site.
Before someone decides to buy your product or service, they need to feel like they know you. retargeting build visibility for your brand, allowing you to reach those leads that have already expressed interest in your products.
4. Integrate Your Leads With Your CRM
Customer relationship management (CRM) software allows businesses to build and manage relationships with prospective and current customers. For example, Facebook has an amazing feature that allows you to use your CRM to manage the follow-up interactions that you have with your leads about your product or service.
Integrating your Facebook generated leads with your CRM, or other customer relationship system, can help ensure that the leads you generate through your Facebook lead generation ad campaigns are followed up in a timely manner and eventually yield a higher rate of conversion.
5. Create An Email Marketing List And Database
Instead of generating emails lists from unverified sources, lead generation offers a more authentic way to generate email lists from people who are really interested in your product or services. In email marketing, the quantity of the mail doesn’t matter, it is the quality of the mail that gets results. Email marketing helps you build a relationship with your leads, with your email list, you can share your story, promote your business, and showcase your products, all at once while turning these subscribers into paying customers.
In conclusion, make sure your email list contains only subscribers that want to hear from you, customer consent is very important so as not to be reported as a spammer.
In order to generate more leads – especially more high quality leads, you need to be consistently proactive and try different lead generation methods and tactics. Having only one or two forms on your website is not enough; rather, it is advisable you use different lead generation methods at all times, you can experiment with different types of forms and pop-ups to see how they affect your results and what you can do to optimize your forms and pages for more conversions.