Lead generation is a term you’ll frequently hear if you’re in the sales and marketing world. In a simple definition, leads are people that have in...
5 steps to reaching a global audience with your app – Pietro Bagnasco
You’ve successfully launched a mobile app, and now it’s time to take your good work to global markets. On the surface, releasing an app in interna...
How Search Enables People to Create a Unique Path to Purchase
These days, no two consumer journeys are exactly alike In fact, even within the same category or item, journeys differ radically. Some look like rolli...
Domains of Digital Marketing
Last two weeks someone called me, he wanted to hire our firm to promote his business. So I asked him what exactly does he want us to do for him. He sa...
A Quick Guide on How to Profile Your Customers For Effective Digital Marketing
Customer profiling is a way to create a portrait of your customers to help you make design decisions concerning your service. It gives you a deeper un...