These days, no two consumer journeys are exactly alike In fact, even within the same category or item, journeys differ radically. Some look like rolli...
Email Marketing: Getting Started With The Basics
Using email to connect with your existing and prospective customers doesn’t require any hard and fast rules. The process is not cumbersome once youâ...
5 Reasons Why You Need Email Marketing To Reach Your Customers and Drive Your Business Forward
Email marketing has been proven as an effective way of reaching out to your established and prospective customers. It is a simple and fast medium for ...
Are You Having Problems With Facebook Ads Payments? Read This
Sometimes running an ad on Facebook can be very daunting when the ads are not achieving the desired purpose. One of those problems is the payment issu...
Domains of Digital Marketing
Last two weeks someone called me, he wanted to hire our firm to promote his business. So I asked him what exactly does he want us to do for him. He sa...
How People Interact With Paid Content on Facebook
Below are the four ways that Facebook measures how people interact with paid content from ads. 1. Ad quality panel Facebook prompts users for feedback...
Optimizing Consumer Experience With User Value
Facebook optimizes the experience for consumers because showing them high quality, relevant ads make them more willing to engage with advertisers in t...
How Facebook and Instagram Display Your Ad To People
In recent times, Facebook and Instagram ads have proven to be the most used advertising tool for many small businesses looking to reach a wider audien...
What is Ad Relevance Score in Facebook Ads
After your ad is served more than 500 times, it receives a daily relevance score between 1–10. A score of 10 means we estimate your ad as being high...
How Facebook Adverts Work – Winning Ads, Pricing, Relevance Score
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers on Facebook, Instagram, Messenger, and Audi...