Facebook advertising allows you to reach people based on location, age, gender, and much more with regular updates on how well your ads are doing. There are over 2billion Facebook users monthly which gives it an edge over other social media platforms worldwide. With so many users both old and young on a daily actively sharing, posting, liking, and commenting, Facebook is a popular place to advertise online. Through paid advertising or one on one social media engagement, there are benefits to marketing with Facebook. With this article, we’ll discuss 5 advantages of advertising via Facebook.
1. USER FRIENDLY ( Easy to understand}
Small business owners find it easy to navigate in and out of Facebook. They are quick to understand how to get their advertisements running with ease. By the virtue of this simplicity, large numbers of business owners run their business advertisement on Facebook and this has really enlarged their customer base and also put money into their pockets. To be able to enjoy the simplicity of advertising on Facebook, all you need is to simply set up a business page as a business owner and choose the role of advertising on your page. one good news is basic user account can be changed into a business page easily, and for free.
2. IT IS THE MOST TARGETTED SOCIAL MEDIA PLATFORM
Facebook is said to be the king of social media because it has the largest number of users amongst all other social media platforms, It has billions of users and most of them check their Facebook page multiple times per day. Interestingly you find your customers on Facebook regardless of who they are, race, culture, and what they do. These people use Facebook daily. That being said, business owners see Facebook as a social media platform to reach out to their customers on a daily.
3. YOUR COMPETITORS ARE USING FACEBOOK ADVERTISING
This is no longer a myth but a fact, that every business owner uses Facebook as means of advertising and also promotes their online presence. Every one of your competitors are using Facebook, and you not being on Facebook you are giving them a due advantage to reach their audience and customers while you lack behind. Most business owners keep up with the pace by advertising through Facebook because they know that If their customers spend most of their time on social media, they need to make sure they are using that avenue to grow their business, products, and company by advertising through on the Facebook advertisement
4. FACEBOOK ADVERTISING IS MOBILE
One good feel factor about Facebook advertising is you can make use of it while hitting the road. 50% of internet users are mobile. And do you know what’s more interesting than these numbers? It’s the fact that half of these users log in with their mobile phones. A large number of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exist today. To give your brand, products, and business an online presence and also to keep up with the pace of digital marketing, you need to put into consideration advertising via Facebook.
5. IT IS THE MOST COST EFFECTIVE
The cost implication of using Facebook advertising is relatively cheaper than almost every alternative source of advertising or social media platform you can think of. Facebook is the most cost-effective advertising investment any business can make use of. The advantages of Facebook advertising are endless. Did you know you can double, triple, or quadruple your business growth with Facebook advertising?
Before you go READ: 5 Reasons Why You Need To Keep Advertising
Using Facebook to market your business can be very rewarding for your products, services, and company at large. This one is simple: Facebook has billions of users. That means your Facebook page has the potential to reach billions of people around the world at a moment’s notice. With such a large basic population, Facebook is home to one of the widest ranges of people in the world and remains one of the best ways to reach a multitude of people from all different walks of life. This means that if you’re searching for new audiences or looking to reposition yourself within a market, Facebook’s user-friendly, wide-reaching platform may be the best place you can do it.
While Facebook isn’t a new tool, it is one of the social media platforms that is often underutilized. We hope these tips provide you with some useful insights on how to optimize your Facebook game, capitalize on your current marketing pull, and reach new customer bases.
Image source: FML Marketing