Promotion Types on Facebook

How You Can Use Facebook Advertising Objectives To Drive Traffic To Your Business

#1 Boost Post

Increase the number of people who can see your Page post. This promotion type is ideal if your goal is to increase engagement with your audience and get people interacting with your content, like watching a video.

These promotions can be shown on Facebook and Instagram. If your post includes a video, then you can also show your ads on Audience Network. This option allows you to deliver your ads off of Facebook and into third-party mobile apps and websites.

Learn how to promote a post on Facebook

#2 Boost Event

Increase awareness of your event or drive ticket sales. This is helpful if you want to encourage people to RSVP so you can track headcount. You can also encourage people to purchase a ticket on the event website.

These promotions can be shown on Facebook only.

Learn how to manage your promoted posts

#3 Promote Website

Reach people who are likely to click your ad and visit your website. This is ideal if your goal is to drive people to your website’s homepage, to your online store, or any URL you choose.

These promotions can be shown on Facebook and Instagram.

#3 Promote Local Business

Promote your business in your local area and increase foot traffic to your store. This is a good option for you if you want to reach people who may be interested in visiting your business. You’ll be able to target people within a set radius of your address. People living in or visiting the area within that radius are eligible to see your ads.*

These promotions can be shown on Facebook and Instagram.

#4 Promote Call to Action

Encourage people to take a specific action on your Page with a call to action — a button that appears below your Page’s cover image/video. For example, you can direct people to learn more about your business by visiting your website or encourage people to start a conversation with you on Messenger.

Whether your promotion can appear on both Facebook and Instagram depends on your Page’s CTA.

# 5 Promote Page

Encourage people to follow or like your Facebook Page, which can help you reach new customers while staying in touch with existing ones. You should consider this promotion type if your goal is to build your audience on Facebook.